Marketing Your Private Clinic

"Marketing your Private Clinic" is a very important course for every doctor who wants to play a very active role in the marketing of his clinic. In this course, there are general basic concepts from the field of marketing and also there are specific concepts that pertain to the private medical practice in particular.

The most important and actually the initial step is to make sure that we are marketing a professional doctor with enough expertise in his field and also who provides quality medical service to his patients through an implemented system in his clinic. There are unfortunately some doctors who are experts but lack a system for the provision of medical care to their patients.

Among the most important topics in the course thereafter will be identifying your points of strength and weakness, designing a marketing plan with description of its components and steps. A detailed explanation of promotion with its components is a very important part of the course with special emphasis on digital marketing that happens to be the most important promotion for clinics these days. Different social media channels are introduced and explained. Pricing of medical services is also discussed. Pricing is a science and many doctors lack the basic data and tools need to price their medical services. Lastly we end with customer service and its importance and how good customer service can convert your patients into ambassadors for your business in the community.

 

Venue

Online (zoom)

Skills You Will Gain

• Understand the basics of marketing any project
• Realize the common misconceptions previous generations had about marketing private practice
• Acquire the basic knowledge needed to undertake the marketing of your private medical practice
• Price your medical services
• Design a marketing plan for your private clinic

Who Should Attend

• Doctors who run or intend to run private clinics
• Staff of private clinics
• Nurses and front desk staff working in private clinics